What is Consumer Behavior
"The field of consumer behavior covers a lot of ground: It is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires." Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
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Business and Economics Librarian |
Reference Desk Hours: No scheduled hours during the summer. Please contact for an appointment. ![]() Contact Info Terrell Library 120E Office Phone: 509-335-8740 Fax: 509-335-6721 Skype Name mary.gilles47 Send Email Links: Profile & Guides |


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