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Strategic Communication   Tags: advertising, public relations, strategic communication  

This guide provides information for researchers working with Strategic Communications (including Advertising and Public Relations).
Last Updated: May 4, 2015 URL: Print Guide RSS UpdatesEmail Alerts

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Collection Development Policy

Library Catalog

  • Search It: Searches the WSU Libraries’ holdingsas well as holdings in WA, OR, and worldwide libraries. Includes articles as well as books and media.

Selected Reference Books

The Holland and Terrell Libraries' reference section is on the 1st floor behind the reference desk.

Ad $ Summary (LNA)
Call Number: Newer Issues Available Online
ISBN: 01907166
Older issues are available at the Terrell Library reserve desk and in the library shelves under the call number HF5801 .A21x

Cover Art
Advertising Age Encyclopedia of Advertising
Call Number: HF5803 .A38 2003
ISBN: 1579581722

Advertising Red Books. Advertiser, Indexes
Call Number: HF5805 .S714
ISBN: 15498786

Brandweek Directory
Call Number: HF6182 .U5 A39
ISBN: 1530616X
Terrell Reserve Desk

Broadcasting & Cable Yearbook
Call Number: HF6146 .R3 B722x
ISBN: 00001511

Consumer Magazine & Agri-Media Source (SRDS)
Call Number: HF5905 .S725
ISBN: 10714537

Demographics USA
Call Number: HF5415.1 .D46
Reference Desk

Cover Art
Dictionary of Marketing and Advertising
Call Number: HF5415 .R577 1995
ISBN: 0471025038

Cover Art
Encyclopedia of Consumer Brands
Call Number: F5415.3 .E527 1994
ISBN: 1558623353
(3 vols)

Cover Art
Encyclopedia of International Media and Communications
Call Number: P87.5 .E532 2003
ISBN: 0123876702
(4 v.)

Gale Directory of Publications and Broadcast Media
Call Number: Z6951 .A97
Terrell Reference Desk

Cover Art
History of the Mass Media in the United States
Call Number: P92.U5 .H55 1998
ISBN: 1579580122

LexisNexis Corporate Affiliations
Call Number: HG4057 .A219
(8 v.)

Lifestyle Market Analyst
Call Number: HF5415.33 .U6 L54
ISBN: 1067182X
Holland & Terrell Reserve Desk

Market Share Reporter
Call Number: HF4510 .M35
ISBN: 10529578

Media Law Reporter
Call Number: KF2750 .A513
(annual editions)

Media Market Guide
Call Number: HF5826.5 .M43
Holland & Terrell Reserve Desk

Newspaper Advertising Source (SRDS)
Call Number: HF5905 .S73
ISBN: 15296482

Radio Advertising Source (SRDS)
Call Number: HF5905 .S74
ISBN: 10714707

Standard & Poor's Industry Surveys
Call Number: HC106.6 .S74
ISBN: 01964666

Statistical Abstract of the United States
Call Number: C 3.134:
Ref Desk (latest ed.)

Survey of Buying Power and Media Markets
Call Number: HF5438 .S21x
ISBN: 03611329

TV and Cable Source (SRDS)
Call Number: HF5905 .S745
ISBN: 10763988

Ward's Business Directory of Private and Public Companies
Call Number: HG4057 .A575
ISBN: 10488707

Questions or book requests? Please ask me!

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Terrell Library 120 K
Office Phone: 335-8614
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